About Us
Experience. Passion. Professionalism.
Robert Kurtz
Founder & President
Kurtz Creative LLC was founded in 2012 by Robert Kurtz. Prior to founding Kurtz Creative, Robert served as editor in chief of Becker’s ASC Review, an industry leading publication providing business, legal, and clinical guidance for ambulatory surgery centers published by ASC Communications. He also served as editor of and helped launch Becker’s Hospital Review, Becker’s Orthopedic, Spine & Pain Management Review (now Becker’s Spine Review) and Becker’s Clinical Quality & Infection Control.
During his four years with ASC Communications, Robert served as a critical driver of company growth, helping quadruple the number of magazines, triple number of websites, develop several new e-newsletters, grow web traffic across all websites to 350,000 visitors monthly, and double live conference attendance. He wrote and edited thousands of feature and news stories targeted at leadership within surgery centers, hospitals, health systems, and physician practices; managed and trained, assigned stories and projects to, and edited work of a team of full-time writers; wrote and laid out several e-newsletters distributed multiple times per week to 100,000-plus recipients; moderated and led numerous live conference sessions; moderated dozens of webinars annually; and developed promotions for live conferences, webinars, and other products.
Prior to joining ASC Communications, Robert served as communications manager/consultant for American Association of Ambulatory Surgery Centers (which merged with the Federated Ambulatory Surgery Association to form the Ambulatory Surgery Center Association); contributing author for almost a dozen healthcare publications; editor of three HCPro, Inc. newsletters; staff reporter for the Glens Falls Post-Star; and staff writer for the Long Island Business News.
Robert’s work has appeared in:
ASC Focus (published by the ASC Association)
Becker’s ASC Review
Becker’s Hospital Review
Becker’s Orthopedic, Spine & Pain Management Review
Becker’s Clinical Quality & Infection Control
Periop Insider (published by AORN)
HCPro publications Ambulatory Surgery Compliance & Reimbursement Insider, Briefings on Ambulatory Accreditation, Hospital Materials Management, Medical Staff Briefing, Hospitalist Management Advisor, Healthcare Auditing Strategies, and Health Information Compliance Insider
DecisionHealth publications Environment of Care Leader, Inside the Joint Commission, APC Payment Insider, and APC Answer Letter
Glens Falls Post-Star
Long Island Business News
New York Sportscene magazine
Writing samples available upon request.